Advertising Standards

Family-friendly creative

Give visitors a reason to choose your ad. A first listen from a musician, a look inside a workshop or a clearly explained offer can each carry a day. Identify the advertiser and label the placement as advertising. Keep imagery, language, audio and destinations suitable for a broad public audience.

Use accurate claims you can substantiate, disclose material connections and show offer conditions near the offer. Obtain permission for the work and people you feature. Provide legible text, useful alternative text and captions for speech. Avoid flashing effects, unexpected sound, forced downloads and controls that imitate browser warnings.

Prohibited campaigns

• Pornography, explicit sexual material, sexual services, exploitative imagery or sexualized depictions of minors.
• Gambling, betting, casinos, lotteries for money, wagering referrals and crypto products that function as wagers.
• Hate, discrimination, harassment, threats, extremist recruitment, graphic violence, cruelty or shock content.
• Illegal goods or services, weapons sales, tobacco, vaping products, recreational drugs or instructions that facilitate harm.
• Scams, counterfeit goods, impersonation, fake endorsements, fabricated reviews, pyramid schemes, deceptive subscriptions or unsupported health and earnings claims.
• Malware, phishing, credential harvesting, undisclosed tracking, misleading redirects, cloaked landing pages or offers that change according to who reviews them.

Alcohol requires individual review

Every alcohol-related placement requires manual, case-by-case approval. A licensed producer might propose a still-life of a bottle or a story about its craft. Show no one consuming alcohol. Do not glamorize drinking or intoxication, encourage excess, or suggest alcohol improves status, attractiveness, health or performance.

We exclude imagery, characters, settings and incentives that appeal primarily to minors. The advertiser must identify its legal business, product, intended markets, applicable licenses, required statements and age or geographic safeguards, including at the destination.

We assess whether the public homepage itself is suitable. If a required audience restriction cannot be enforced here, we decline the campaign. A downstream age gate alone cannot restrict who sees the homepage. Approval applies only to the reviewed execution and markets.

Finance and crypto require individual review

Legitimate financial and crypto businesses may apply. Each campaign requires manual review of the legal entity, product, intended markets, applicable licenses or registration, and independently verifiable claims. If an exemption is relevant, explain its basis. Provide clear fees, material risks, conflicts and offer terms on both the creative and destination where relevant.

We reject guaranteed-return claims, misleading performance charts, “risk-free” speculation, pump-and-dump promotions, pressure to send funds, requests for seed phrases and disguised gambling. If we cannot verify legitimacy or required safeguards, we decline. A previous approval grants no standing exception.

Review and reporting

We review the advertiser, files, offer, linked pages and redirect chain before scheduling. We may ask for evidence, require revisions, decline a submission or pause and remove a live ad. Material changes need fresh approval before they go live. Review does not certify legal compliance or endorse the advertiser.

To flag a concern, send the campaign name, URL, time seen and a description through Contact. We can take a campaign down while we check it. Read the Advertising Terms for placement conditions.