Annual promotion · Begins 2027
First 24.
Free 24.
The first 24 eligible, approved advertisers each year get the entire homepage for one day, free.
Applications open in 2027.
2026 is for preparation. We’ll post the opening date, time in UTC and submission instructions here before accepting entries. Early enquiries and email subscriptions don’t enter the queue.
Who can enter
An adult (18+) authorized to represent a business, organization or independent creative may apply. Agencies may apply for a named client. One free placement per common-ownership business group per calendar year, including related brands and subsidiaries. No purchase is required.
How the first 24 are chosen
- Submit after the window opens. Include your organization and parent group, contact details, proof of authority, proposed creative, every destination URL, offer terms, preferred dates and any evidence required by our Advertising Standards.
- Complete entries are queued by receipt. Your timestamp is when we receive the last required item. We use mailbox receipt order to break a timestamp tie. A duplicate cannot improve your position.
- Every campaign gets a review. We check eligibility, rights, claims, destinations and family suitability. Review time, including extra checks for regulated categories, does not move an eligible complete entry behind a later one. Ineligible entries are skipped.
- We offer the first 24 approved places in order. If a place is declined or expires before scheduling, we offer it to the next eligible approved entry that year. The queue resets each year.
Choosing your day
We offer available dates in queue order. Each placement runs from 00:00 UTC to 00:00 UTC the next day, within the promotion year. Requested dates are preferences. Reply within seven calendar days of our offer to agree on an available date. We confirm your date and approved materials in writing.
What the offer covers
The homepage placement fee is waived. You supply cleared, ready-to-use creative and fulfill your own offer. Production, third-party services and purchases are outside the promotion. The place cannot be sold, transferred or exchanged for cash. Reach, clicks and sales are never guaranteed.
Tell us promptly if you need to move or cancel. We can offer a replacement date only if space remains that year. If we interrupt a placement for a technical problem, we’ll arrange a replacement window with you. The Advertising Terms also apply.